The eCommerce Management online course aims to equip learners with a comprehensive understanding of eCommerce and its various components. Participants will learn about the history and evolution of eCommerce, various models and perspectives, and types of eCommerce websites. They will also gain insights into the importance of website design, user experience (UX), user interface (UI), and building a strong foundation for eCommerce success.
The course will delve into eCommerce metrics and key performance indicators (KPIs) and their significance in measuring success. Learners will explore A/B testing methods, heatmaps, and site speed indicators to optimize their website’s performance.
Participants will also gain an understanding of payment gateways, their functionalities, and how to choose the right payment gateway for their eCommerce website. The course will cover eCommerce platforms and their key elements, including top platforms available in the market.
Blogging and exploring new communication channels will be discussed, along with the importance of having an optimized eCommerce funnel. Learners will be introduced to the four stages of the funnel and how to build an effective funnel for their eCommerce website. By the end of this course, participants will have a strong understanding of eCommerce management and will be equipped with the necessary tools to succeed in the eCommerce industry.
